“There are relatively few people who can speak the languages of both agriculture and digital technology. We need to shape the conversation about digital technology and data with input from grassroots farming in order to create trust and facilitate take-up.”
Sarah Bell Agri
From her first job as a graduate grain trader to Head of Supply Chain at Openfield, Sarah has spent 15 years looking both ways along the agrifood supply chain.
Her lived experience of practical agriculture has informed her commercial supply chain strategy documents and ambitious initiatives to reconnect city children with their food. You might call her a rare breed:
She holds a first class honours degree in Food Supply Chain Management, Agriculture and Food
Sarah has trained with the Cambridge University Institute for Sustainability Leadership and has a diploma from the Chartered Institute of Marketing. She has spoken on sustainability at the Financial Times Global Food Systems Summit and on her innovative and ambitious approach to farm profitability at the Oxford Farming Conference.
Sarah’s enduring passion is her family farm: a forward-thinking and efficient mixed operation comprising 1000ac of lowland in Rutland. She brings this passion and experience to her advisory and consultancy work, believing that balancing KPIs with a holistic, cultural perspective is the route to sustainable agrifood business improvement.